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Fix mismatched tense "make deals ... and performing".

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voussoir 2022-06-12 10:52:36 -07:00
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voussoir.net/writing/advertixing/advertixing.md
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@ -406,7 +406,7 @@ We have a situation where simultaneously:
![](youtube_youretheproduct_1.png)
But the thing that makes this relationship even more twisted is that even though video creators expect to get paid for their videos, they don't actually have any contract guaranteeing it. Officially, each video is offered up to Google for free, and Google may or may not decide to kick some revenue towards the creator. This lack of contract also means that the creator has no production quotas or deadlines, they publish as much or as little as they want. The difficulty of getting paid by Youtube has led many video creators to make deals directly with advertisers and performing the advertisement as part of the video. This leads to viewers seeing twice as many ads in the practical sense, except in the minority case where Google decides not to run their sponsors' ads on the video because the topic is too risqué for them.
But the thing that makes this relationship even more twisted is that even though video creators expect to get paid for their videos, they don't actually have any contract guaranteeing it. Officially, each video is offered up to Google for free, and Google may or may not decide to kick some revenue towards the creator. This lack of contract also means that the creator has no production quotas or deadlines, they publish as much or as little as they want. The difficulty of getting paid by Youtube has led many video creators to make deals directly with advertisers and perform the advertisement as part of the video. This leads to viewers seeing twice as many ads in the practical sense, except in the minority case where Google decides not to run their sponsors' ads on the video because the topic is too risqué for them.
![](youtube_youretheproduct_2.png "Note to future readers: the yellow dollar sign indicates limited or no advertising run by Google's sponsors")